Acquisitions AIDA Churn Rate Product 
PureB2B
SEPTEMBER 11, 2016
Churn Rate. This acronym stands for User Experience, which is what the customer experiences during the entire process of using a product. This includes marketing messages, actual product use, customer support, and other brand touchpoints. Bounce Rate. Customer Acquisition Cost (CAC). Buyer Persona.
PureB2B
SEPTEMBER 11, 2016
Churn Rate. This acronym stands for User Experience, which is what the customer experiences during the entire process of using a product. This includes marketing messages, actual product use, customer support, and other brand touchpoints. Bounce Rate. Customer Acquisition Cost (CAC). Buyer Persona/s.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot
NOVEMBER 12, 2014
" The stages a potential buyer goes through, from learning about a new product or service to either becoming a loyal customer or rejecting it. The potential buyer may or may not end up purchasing/adopting that product or service. The value of a product or service that a consumer of that product or service experiences.
Single Grain
SEPTEMBER 22, 2023
A marketing funnel is a roadmap that illustrates the customer journey from awareness of a product or service to the final stage of purchasing and beyond. Middle of the Funnel: The MoFu stage nurtures audiences who have shown interest in your brand or products but have not purchased yet. Work With Us What Is a Marketing Funnel?
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CAC: Customer Acquisition Cost. CoCA: Cost of Customer Acquisition (See CAC). Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views. Divide by the estimated churn rate (aka cancellation rate) for that customer.
Expert insights. Personalized for you.
62 
Let's personalize your content