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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

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Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

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” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

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Marketing Automation is Not Marketing Strategy

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Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology.