Remove acquisition

ViewPoint

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

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Marketing Automation is Not Marketing Strategy

ViewPoint

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. And junior staffers need training in strategic marketing thinking. Today''s blog was written by Ruth P.