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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

If marketers want to overcome this roadblock, they need to create programs to match their prospects’ needs at every stage of the buying process. Consider adding progressive measures across your marketing initiatives that show momentum in addition to the number of qualified leads being sent to sales. Marketing Edge podcast.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Ardath Albee.

ROI 100
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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketing Edge podcast.