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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Salesforce’s acquisition of Datorama happened way back in 2018. Brearton shared that CabinetM did replace their CRM during this time period. We were able to combine our marketing automation and CRM and do a lot more,” she said. “So We’re rationalizing the CRM category on Cabinet M,” said Brearton. “At Why we care.

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. Microsoft surprised pretty much everyone today by announcing a $26.2 It's also one foundation of the MadTech vision I offered last year.

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Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales

Adobe Experience Cloud Blog

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). How will this acquisition affect your B2B marketing and sales efforts?

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts.

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4 Steps to Tracking the Results of Appointment Setting

Belkins

It’s like putting a jigsaw puzzle together: You need all the pieces to make sense of the image. Edit contact data, outreach status, campaign progress in your CRM as soon as you can. This includes in-house teams and any representatives of your acquisition partner. Yep, this looks like a lot of information! In fact, you do.

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5 things you need to know from Dreamforce 2010

Adobe Experience Cloud Blog

This is going to be a freemium product, as you can upgrade from there to a professional version which will cost you $15 per month, or receive all the professional features for free by adopting salesforce.com as you CRM. This product is unbundled from salesforce’s CRM. Jigsaw is salesforce’s attempt to help us with these issues.