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Crimson Marketing

CRM

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

OCTOBER 15, 2015

“For many brands, social is the largest driver of new customer acquisitions and customer retention. But there’s a lot you can accomplish just by setting up conversion pixels and Google Analytics accounts correctly — and if you’re a B2B, making sure your CRM is integrated with your marketing efforts.” ” 13.

Top of Funnel

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

JULY 9, 2015

By 2011 Paychex’s cost per acquisition (CPA) was rising. After telemarketers add information about prospects’ interests, leads go to Paychex’s Salesforce ExactTarget Marketing Cloud CRM system, which adds demographic and geographic data. Building a Big Data Foundation with the Resources Already in Place.

Cost per Acquisition

Cost per Acquisition Paid Search Agency CPA Planning

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Crimson Marketing

CMOs: Stop Believing These Digital Marketing Myths

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Webinars

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