acquisition Class CMO Forrester Trends 
Adobe Experience Cloud Blog
APRIL 16, 2013
Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. Laura Ramos, VP and Principal Analyst, Forrester. Kathleen Schaub , VP, CMO Advisory Practice, IDC. Lori Wizdo , Principal Analyst, Forrester. The ones that get ahead are the ones that read to find out what the trends are.
6sense
DECEMBER 10, 2021
CMO Casey Carey shared how Kazoo reimagined its demand-capture strategy to drive significantly higher account engagement, conversions, and win rates. It wanted to reverse the team’s trend of selling low to personas to selling high. Aruba: Building a Best-in-Class Martech Stack . 63pp MQL quality. 307% organic traffic.
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