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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives. They do if they are.

ROI 40
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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's book eMarketing Strategies for the Complex Sale. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. " Read on to get their insights.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Ardath’s book, E-Marketing Strategies for the Complex Sale , will be published this fall by McGraw-Hill.