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What Is Marketing Automation: Definition, Benefits & Uses

Single Grain

Get A Free Consultation. The automation software keeps an eye on the customers' behavior and sends a different set of emails to the different customers, such as: An email containing special offers are sent to the five customers who never visited the site after registering. billion in 2019 to $6.4 What Is Marketing Automation?

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.

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4 Reasons the Social Business Evolution Starts Now

Convince & Convert

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ). And the fact that Forrester Research projects social media spend in the U.S.

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