Remove acquisition environment gdpr
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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

Indeed, acquisitions continue to be made across martech and companies do go out of business. My article from three years ago on the system dynamics of 2,000+ marketing technology vendors still holds true and explains the many forces at work in this environment in the most detail. GDPR has forced companies to make that investment.

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The Ultimate Guide to Sales Enablement

PureB2B

Sales enablement is the key to removing barriers and blockers that take your sales team away from selling. It's key because that acquisition source will hint at the pain points or problems your prospect is facing, and your sales team can then tailor their communication and strategy to match the buyer's expectations. Conclusion.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

The once-promised digital universe where people can interact in immersive three-dimensional, computer-generated environments is not gone, by any means, but the hype has lessened considerably. If paid media buying, like Google Ads, is a crucial customer acquisition channel for you, you should start paying attention to programmatic advertising.