Customer Experience Matrix

NOVEMBER 2, 2010

But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. I’d say the ATG purchase lessens the odds of Oracle buying a marketing automation vendor. Nor have I forgotten that Oracle already bought marketing automation vendor Market2Lead, plugging a different set of holes.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 22, 2010

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JUNE 2, 2011

Summary: Oracle has integrated marketing automation with its on-demand CRM product. If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Will competitors do the same?

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120