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Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

David Aguilar, director of sales operations, Invoca Title : “Sales Operations and ABM Structure”. Theme: How Invoca invested in technology like DataFox to create the best process for effective Account-Based Marketing. Key takeaway: “There are key pillars when building your Account-Based Marketing strategies.

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Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

David Aguilar, director of sales operations, Invoca Title : “Sales Operations and ABM Structure”. Theme: How Invoca invested in technology like DataFox to create the best process for effective Account-Based Marketing. Key takeaway: “There are key pillars when building your Account-Based Marketing strategies.

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Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

David Aguilar, director of sales operations, Invoca Title : “Sales Operations and ABM Structure”. Theme: How Invoca invested in technology like DataFox to create the best process for effective Account-Based Marketing. Key takeaway: “There are key pillars when building your Account-Based Marketing strategies.

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Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

David Aguilar, director of sales operations, Invoca Title : “Sales Operations and ABM Structure”. Theme: How Invoca invested in technology like DataFox to create the best process for effective Account-Based Marketing. Key takeaway: “There are key pillars when building your Account-Based Marketing strategies.

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

Headless CMSs are fully dependent on the elasticity of a cloud platform. As most headless CMSs offer cloud-based solutions, so it is possible to automatically adjust one’s cloud infrastructure as per the demand. By creating a more meaningful experience for your visitors, one can generate better business results.

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Nine Signs Your Demand Marketing S**t Is Broken

ANNUITAS

Technology is not a solution, yet the 8,000+ current ‘martech’ software vendors out there convince companies every day that by purchasing their software, they will be able to achieve ‘best-in-class’ sales and marketing results. The so-called ‘ABM’ vendors are perhaps one of the worst offenders here.

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Ops-Stars at Dreamforce Shines on Day Two

LeanData

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. Danita Fleck discusses the strategy Gigamon uses to break down silos as the sales and marketing teams work together as a single revenue-generating machine. This is a can’t-miss session.