The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Zoominfo

APRIL 20, 2022

In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. ZoomInfo MarketingOS Finally, ABM with data you can trust. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. These ads reinforce your brand’s presence and help nurture relationships with target accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

PathFactory

SEPTEMBER 15, 2021

Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. Think about a typical martech stack, composed of a CMS, CRM, MAP, and maybe an ABM tool.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

SmartBug Media

AUGUST 5, 2020

With attribution, you can use visualizations to demonstrate the thought process behind business decisions. Attribution plays a key role for marketing teams, in particular. In the past, marketers wanted to show one touchpoint, such as the first or last touch, as the basis for demonstrating value. Last touch.

Multi-Touch Attribution 105

Multi-Touch Attribution Allocation Marketing Attribution Multi-Channel 105

Act-On

FEBRUARY 26, 2024

What is Account-Based Advertising? Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. What is Ad Targeting? What is Attribution in Marketing?

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218

Madison Logic

MARCH 26, 2024

The answer to overcoming these challenges is a data-driven, full-funnel account-based marketing (ABM) strategy to identify and prioritize key accounts, surround all buying committee members with relevant content and messaging that resonates with them, and measure and optimize your approach for higher impact and return on investment (ROI).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52