chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. My rough approximation is that there are about 4,000 marketing technology companies worldwide at this point. I’m one of them.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

SalesIntel

FEBRUARY 8, 2023

Data cleansing : Sales Intelligence includes finding flaws in data, correcting them, normalizing data, de-duping it, and keeping the data up to date. When looking for a B2B marketing data list, you may discover that certain companies overpromise on accuracy. Accuracy is hard to judge, especially if you are new to the market.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Engagio

OCTOBER 20, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

This has led to a fundamental shift in the way organizations go to market. Account-Based Marketing (ABM) – a product of this change – is one of the hottest strategies that the fastest growing companies are leveraging to grow. That’s why we’re tackling how to get your data ready for ABM today. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52