Remove Account Based Marketing Remove Buying Cycle Remove Intent Signal Remove ROMI
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10 Advantages of Outsourcing B2B Sales Appointment Setting Services

Valasys

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services.

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How to Optimize the Cost of B2B Marketing

Valasys

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

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10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

Lead Volume: The syndication strategies need to generate a bare minimum number of qualified leads to justify the Return on Marketing Investment (ROMI). Brand Lift: This helps in observing the brand citations among targeted accounts. Lead Quality: It helps gauge whether leads generated to match the lead qualification criteria.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Several machine learning algorithms are being developed for tracking the implicit intent-signaling.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.