What is Account Based Marketing?
The ABM Agency
APRIL 10, 2023
Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.
Account Based Marketing B2B Thought Leadership Buyer's Journey Lead Scoring 
Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing
Marketing Insider Group
FEBRUARY 6, 2023
For those who are not hockey fans – Wayne is the all-time leader in NHL scoring and owner of 61 records, most will probably never be broken, and is called by many the greatest hockey player of all time. “You We are in the era of digital-first marketing. This has never been truer in an age of digital-first B2B marketing.
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Introducing The Definitive Guide to Account-Based Marketing
Adobe Experience Cloud Blog
MARCH 22, 2017
Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. But account-based marketing is not to be ignored and it’s not just another buzzword. Why Is Account-Based Marketing Gaining Traction?
Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
Adobe Experience Cloud Blog
FEBRUARY 23, 2017
Author: Nate Dame Whether you’re just getting started with account-based marketing or you’ve been doing it for a while, you may be looking for new ways to maximize your efforts. One effective way to amplify the results of your ABM approach is to make sure it’s incorporated into your SEO strategy.
Inside The Global ABM Conference 2023
B2BMarketing.net
NOVEMBER 6, 2023
On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation.
How Your B2B Content Programs Can Better Support ABM Throughout The Complete Buyer’s Journey
PathFactory
MARCH 4, 2021
Account based marketing (ABM) is about winning, protecting, and expanding key accounts to provide the greatest revenue growth potential. In other words, it’s about getting new accounts to revenue – and existing accounts to even more revenue. And, in most cases, the content is disjointed.
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The Essential Marketers Guide to B2B Demand Generation
Oktopost
APRIL 9, 2024
B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products.
Breaking Down the Fundamentals of Account-Based Marketing
Adobe Experience Cloud Blog
JULY 18, 2016
Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! But what does this mean for you as a marketer? What do you need to know about ABM? But is ABM right for you ?
What Is Account-Based Marketing (ABM) and Is It Right for You?
Adobe Experience Cloud Blog
SEPTEMBER 2, 2015
Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.
2020 Predictions From Leading B2B Marketing Practitioners
PathFactory
JANUARY 3, 2020
The New Year stands before us like a blank Google Doc, waiting for its marketer to strategize and set goals. With the new year comes a new batch of exciting B2B marketing trends and challenges. Podcasts rose to new heights and marketing chatbots became the preferred method of interaction for users. Here we are!
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98 Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics
Tiecas
MARCH 21, 2024
B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant.
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How to Prioritize Prospects: Sales Secrets for Pipeline Hyper-Growth
Engagio
JANUARY 14, 2021
In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. For starters, buyer journeys are more complex, and there are more people in the decision-making process at a B2B account. How is that possible?
#COSeries Recap: Top Priorities For B2B Strategies In New Reality
Content4Demand
MAY 21, 2020
Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.
Demand Generation vs. Lead Generation: Key Differences, Strategies, and More
DealSignal
DECEMBER 28, 2021
These disciplines can include brand storytelling, differentiated messaging and positioning, account-based marketing, content marketing, digital marketing, lead-to-revenue processes, and the tracking of key metrics for ongoing optimization. This is why creating engaging, high-value content is so critical.
How COVID-19 is Changing the Future of B2B marketing
Engagio
APRIL 23, 2020
The experts weigh in on how you should be approaching your marketing strategy for the rest of 2020 and beyond. In our previous post, we asked the experts “ What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? ”. Focus on value vs venue. Every person and every account matters.
Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence
Marketing Insider Group
NOVEMBER 15, 2022
For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research.
Why B2B Content Marketing is Important
Valasys
DECEMBER 19, 2019
Content marketing has been the steering wheel, constantly brewing the B2B dominion. As the big data & Internet of Things (IOTs) have taken over the B2B world, B2B content marketing has become more important than ever. B2B content marketing is an invisible tool in the marketing arsenal of B2B brands.
#AskTeleverde – Leadless in Seattle
Televerde
JANUARY 10, 2020
As experts in all things sales and marketing, our clients look to us for guidance. Our Executive Leadership Team is happy to answer your questions in our all-new #AskTeleverde series. Stumped by a sales or marketing situation? We’ve tried paid SEO, and we received lots of top-of-funnel leads, but only ONE measly deal.
Sales Pipeline Radio, Episode 169: Q&A with Kevin Cunningham @MRP_Prelytix
Heinz Marketing
JULY 1, 2019
The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. So talk a little bit about what you guys do in sort of plain, every day lunch pail sales and marketing language if you would. Kevin: Absolutely. Did I get that right?
Momentum ITSMA Marketing Vision 2022: The Journey to Thought Leadership Marketing Excellence
Marketing Insider Group
DECEMBER 20, 2022
While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.
7 Reasons to Use Content Marketing for the B2B Lead Generation
Valasys
AUGUST 19, 2019
The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.
24 Must-Know B2B Marketing Statistics for 2024
Lead Forensics
APRIL 8, 2024
In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Content Drives Awareness: A whopping 83% of B2B content focuses on building brand awareness and interest.
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5 Impactful ABM Plays to get Your Pipeline Pumping
Inbox Insight
JUNE 30, 2023
Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list.
Understanding the B2B Buyer Journey & How to Capitalize on it
NetLine
SEPTEMBER 11, 2023
Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? It is important to note that the journey is not always linear and the buyer may move to and fro between two stages.
24 Must-Know B2B Marketing Statistics for 2024
Lead Forensics
APRIL 8, 2024
In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Content Drives Awareness: A whopping 50% of B2B content focuses on building brand awareness and interest.
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The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps
thePoint
MAY 25, 2018
With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. Where did you score the highest?
New Approaches To Understand Customers Needed In A Digital Transformation World
Tony Zambito
JANUARY 29, 2017
Although many organizations are recognizing this strategic necessity, many are either not devoting enough resources, putting the majority of their spending in inadequate traditional methods, or have not enabled insights to achieve a valued seat in strategy. One that leads to organic growth in existing and new markets.
Top 10 ABM Challenges (and how to solve them)
Strategic-IC
JUNE 20, 2022
Declan: Today we're going to talk about the Top Ten ABM challenges and how to overcome them. So a little bit of background for everyone - Fes and myself have been running ABM Lunch and Learn Workshops for about a year and a half now. So let's look at the top ten ABM challenges in reverse order, starting with the number 10.
B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline
NetLine
AUGUST 2, 2023
B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!
2024 B2B Demand Gen Strategies to Uplevel Your SaaS Marketing
FunnelEnvy
APRIL 1, 2024
The rise of inbound marketing focused on attracting potential customers through valuable content and building trust, perfectly complements the SaaS model. All of this will require robust B2B demand gen strategies. This area is where B2B demand generation (demand gen) comes in. What is B2B Demand Gen for SaaS Companies?
Sales Pipeline Radio, Episode 255: Q & A with Ron Karr @ronkarr
Heinz Marketing
AUGUST 23, 2021
The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are featuring some of the best and brightest minds in B2B sales and marketing each week, bringing their ideas, insights, and competitive advantages to you.
Sales Pipeline Radio, Episode 249: Q & A with Cay Gliebe @CayGliebe1
Heinz Marketing
JUNE 14, 2021
The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. Let’s talk about leads. Today is no different.
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B2B Marketing Thought Leadership: James Smith on Marketing in Life Sciences
Strategic-IC
APRIL 6, 2018
In this video interview series, we speak to marketing thought leaders across a number of industries to find out how marketing is changing in their space. We help leading drug developers ensure that their products are fit for human trials. Whereas before, the scientists would be the lead [on the sale].
B2B Marketing Thought Leadership: James A Smith on Marketing in Pharma
Strategic-IC
MARCH 28, 2018
In this video interview series, we speak to marketing thought leaders across a number of industries to find out how marketing is changing in their space. We help leading drug developers ensure that their products are fit for human trials. The position I now have, is strategic account marketing.
9 Reasons Why Buying Groups Will Be The Next Big Thing In B2B
Engagio
JUNE 4, 2023
Throughout my career, I’ve had the privilege of being part of two revolutions: the advent of demand generation fueled by marketing automation, and the breakthrough of account-based marketing brought to life by ABM platforms. In summary: It creates a disconnect between marketing and sales.
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How to Use Conversational Marketing to Engage Prospects and Generate Better Leads
SnapApp
AUGUST 15, 2019
B2B marketers need to adopt a customer-centric approach with their content and campaigns in order to succeed in today’s competitive business market. When shopping for new products or services, consumers expect a personalized experience that makes them feel heard, supported, and valued. Blog Posts. Contact Forms.
Why a Single Source of Truth Is a Huge Deal
Full Circle Insights
FEBRUARY 28, 2021
That’s why the company was built from the ground up on the principle that marketing data should reside in the CRM. We’ve seen what a difference it can make when sales and marketing share a single source of truth. A single source of data truth is also essential for improving marketing efficiency. Designing a Lead Lifecycle.
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Sales Pipeline Radio, Episode 253: Q & A with Kris Rudeegraap @rudeegraap
Heinz Marketing
JULY 26, 2021
The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Last year I thought pushed that a little bit. How should people think about this relative to sort of augmentation of their sales and marketing efforts? Kris: Yeah.
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5 Content Marketing Strategy Goals (and how to achieve them)
Inbox Insight
JANUARY 6, 2021
Is content marketing strategy still high up on the agenda? We surveyed a panel of B2B marketers to discover what their key priorities were for the next 12 months. An astonishing 91% of B2B marketers are leveraging content marketing to achieve their demand generation initiatives. Nurture Leads (52%).
Content + Intent Data: The Foundation of a Frictionless Content Experience
Content4Demand
SEPTEMBER 8, 2021
Today, we speak with Latané Conant, CMO of 6sense and author of No Forms, No Spam, No Cold Calls —a must-read for marketers learning how B2B brands can deliver personalized messaging. Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies?
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B2B Lead Generation
Inbox Insight
NOVEMBER 23, 2022
What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It is a critical part of every B2B marketing strategy, and one that requires careful planning and execution.
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Top 3 B2B Marketing Metrics: Individual vs. Account Based Marketing
Full Circle Insights
JULY 8, 2022
Volume describes the number of leads in the funnel, velocity indicates how much time leads spend at each funnel stage, and conversion rates tell you the percentage of leads that proceed from each stage to the next one. . Funnel metrics can also help B2B marketers who use an account-based marketing strategy.
Sales Pipeline Radio, Episode 258: Q & A Tiffani Bova @Tiffani_Bova
Heinz Marketing
SEPTEMBER 13, 2021
The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I remember I did one of the very first Salesforce LinkedIn Lives about this very topic of hybrid selling, sort of April of 2020, talking about sort of what we thought was going to happen.
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Sales Pipeline Radio, Episode 254: Q & A with Marne Reed @MarneReed
Heinz Marketing
AUGUST 16, 2021
The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. Today is absolutely no different. That’s a huge motivator for me.
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