Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. It has been used by B2B marketers for well over a decade.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119

SalesIntel

DECEMBER 8, 2023

Advanced Predictive Analytics: Machine Learning Models : Increasingly sophisticated ML algorithms will enable better predictive capabilities, allowing businesses to anticipate lead behavior and preferences. ensuring ethical handling of data.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Valasys

MAY 1, 2020

With the announcement of B2B Intent Data potentiality within its real-time data delivery platform Data Axle that enables enterprises and businesses to use Intent data, marketers will be able to target audiences more efficiently leveraging the real-time API feeds. About Infogroup.

Intent Data 64

Intent Data Intent Enterprise Management Work Management 64

Heinz Marketing

JULY 9, 2021

Develop an informed targeting approach that incorporates real intent from real, in-market professionals. Tap into campaign optimization and real-time analytics. Personalize content and confidently connect with in-market buyers. Deploy true funnel-based content strategies that deliver measurable ROI. TechTarget.

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136

Zoominfo

FEBRUARY 8, 2022

ZoomInfo has the largest, most comprehensive, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts. Chorus provides real-time conversational analytics, Engage offers robust sales engagement capabilities, and RingLead enables sophisticated data orchestrations.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Software 100

Aberdeen

OCTOBER 14, 2019

In this era of hyper-personalization and ABM, having the right data can make or break your marketing efforts. That’s why we spend so much time talking about the value of third-party intent data — it’s your key to better account prioritizing, more effective content personalization , more efficient outreach, and more.

Intent 53

Intent Intent Data Advertising Agencies Marketing Automation Services 53