Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. ABM is about finding a repeatable story.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

DiscoverOrg

AUGUST 14, 2018

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. ABM is about finding a repeatable story.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

Reading Time: 9 minutes Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120