Rollworks

DECEMBER 14, 2021

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. ABM and ROI.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Rollworks

MAY 21, 2018

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. ABM and ROI.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Contently

DECEMBER 12, 2016

There are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Conversation marketing. But account-based marketing—ABM for short—seems like one buzzword that’s here to stay. The top of that funnel is usually very wide. Micro-moments.

Account Based Marketing 60

Account Based Marketing Top of Funnel Work Management Marketing Automation Services 60

Adobe Experience Cloud Blog

AUGUST 19, 2016

Author: Graham Gallivan As we move towards the end of the dog days of summer, your marketing strategy shouldn’t cool down with the weather. Here are a few of the top B2B marketing reads you may have missed from our blog this year. the consumer marketing space where SEO competition is at its height).

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48