chiefmartech

APRIL 11, 2016

Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well. The TrustRadius research team checked in with some of the leading vendors to get a pulse on how ABM is shaping their product and business.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Televerde

JANUARY 28, 2020

SDRs support and enable account-based marketing (ABM), and they’ll be your biggest ally to executing a well-oiled ABM approach. Each role plays up different strengths, so here’s a snapshot to show you the difference: SDRs & ABM. Here are some examples of the best places for your SDRs to gather insights: ZoomInfo.

Account Based Marketing 10

Account Based Marketing Demand Generation Allocation InsideView 10

SalesIntel

JUNE 16, 2023

However, it’s important to note that while Cognism boasts a large international database, the concern lies in the relevancy and accuracy of the data it provides. Nevertheless, users should exercise caution and conduct their due diligence to ensure the accuracy and relevancy of the data they rely on for their sales and marketing efforts.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

SalesIntel

AUGUST 16, 2021

LinkedIn Sales Navigator also provides you with real-time updates on relevant events such as job changes. InsideView. InsideView has one of the most comprehensive feature sets, with solutions for territory planning, account-based selling, and sales cycle acceleration—it even supports social media selling. HubSpot Sales Hub.

Sales Management 52

Sales Management Top of Funnel Bombora InsideView 52