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The Prophets of Profit: Predictions for ABM Success in 2021

Engagio

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

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Helping Clients Achieve Their ABM Goals: Meet Megan Anderson, VP of Customer Success

DemandBase

ABM Behind the Scenes, a Chat with Megan Anderson. Previous to this, she was a Customer Success Manager for the past six years at the company, helping her clients to achieve their ABM goals. Before joining Demandbase, I worked at a digital marketing agency that was just venturing into ABM.

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LeanData Grows Customer Base by 400% and Releases Update to Account-Based Marketing Suite

LeanData

Solution Includes Account-Based Nurturing for Marketo. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Account-based marketing initiatives continue to pick up steam. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc.

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LeanData Grows Customer Base by 400% and Releases Update to Account-Based Marketing Suite

LeanData

Solution Includes Account-Based Nurturing for Marketo. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Account-based marketing initiatives continue to pick up steam. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc.

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LeanData Grows Customer Base by 400% and Releases Update to Account-Based Marketing Suite

LeanData

Solution Includes Account-Based Nurturing for Marketo. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Account-based marketing initiatives continue to pick up steam. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc.

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How Masergy Built an Award-Winning ABM Strategy from the Ground Up

Terminus

Meet Malachi Threadgill , the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the Year. Masergy provides software-defined solutions for enterprise global networks, cybersecurity, and cloud communications. “I No two people buy the same way.”. ” – Malachi Threadgill.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. Nadya Khoja. Michelle Killebrew. Olivia Ross.