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How You Can Use Intent Data to Overcome These 4 Common ABM Challenges

Engagio

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. BrightTalk.com), reading software reviews on a site like G2Crowd and discussing key topics with peers on social media or following influencers in your space on social media.

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Top Marketing Blogs You Should Be Reading

Kabbage

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Buffer Blog.

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Top Marketing Blogs You Should Be Reading

Kabbage

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Buffer Blog.

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Account-Based Marketing + Inbound Marketing = Best B2B Marketing Strategy?

Valasys

92% of B2B marketers agree that ABM is “extremely’ or “very” important to their overall marketing efforts. Benefits of Integrating ABM & Inbound Marketing. On the other hand, 87% of marketers measuring their ROI stated that ABM outperforms other marketing investments (Source: ITSMA).

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Using the scientific method to test digital marketing strategies

ClickZ

Using what is now close to nine months’ worth of internal data points like business metrics including web traffic, social media traffic, conversion rates, customer service metrics, and comparing them to sales, as well as publicly available data on COVID-19 (e.g., Data builds on data, and your models only get better over time.

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Account Based & Tech Stack Based Marketing at Snowflake

SWZD

We had a fascinating discussion on the use of Account Based Marketing (ABM) and Tech Stack Based Marketing (TBM) to optimize demand generation efforts. Snowflake is implementing account based marketing (ABM), which Lars said solves the age old problem of “marketing counting leads but what sales really cares about is closing accounts.”

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. When it comes to ABM, there's a vast number of technology solutions you can use to execute effectively. 70 ABM Technologies.