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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: Heinz Marketing, a Seattle-based marketing agency founded by Matt Heinz, provides daily insights on B2B marketing news, trends, and helpful how-tos. DemandBase. Buffer Blog.

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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: Heinz Marketing, a Seattle-based marketing agency founded by Matt Heinz, provides daily insights on B2B marketing news, trends, and helpful how-tos. DemandBase. Heinz Marketing.

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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Know the 3 Types of Intent Data: First-, Second-, and Third-Party

TrustRadius Marketing

Many potential customers, including some who are already in-market for a product or service, won’t appear in first-party data sets before having an experience with that brand. G2, by contrast, models in blog traffic with their intent data and will block signals that your competitors are getting. Find the right approach for you.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Account-based marketing (ABM) is another emerging trend for A/E/C firms that brings a laser- targeted, client-specific approach to marketing and business development.

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Marketing Intelligence for Enterprises

TrustRadius Marketing

Competitor analysis tools can even show you how much traffic your rivals are generating, and what’s trending on social media. Data and storage needs, managed services, and dedicated resources can also impact the final price. Demandbase Sales Intelligence Cloud (formerly InsideView). Semrush Business Plan.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.