Engagio

JANUARY 27, 2021

Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. Here are some takeaways from a couple of podcast interviews—a captivating blend of personal particulars mixed with B2B insights. How he got here.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Marketing Insider Group

AUGUST 5, 2020

Improves Personalization. Obviously, personalization is on the forefront of most marketing strategies due to the high demand for customized experiences from consumers. Automated live chats can instantly answer common questions, solve problems, and connect customers with the right “real” person if they need further help.

Enterprise Management 338

Enterprise Management Automation Work Management Marketing Management 338

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Engagio

MAY 23, 2023

AI Reason 1 Highly targeted advertising: Demandbase offers highly targeted advertising that allows customers to reach their desired audience with personalized messages, resulting in better engagement and conversion rates. What our customers had to say about it “I wouldn’t want to do ABM without Demandbase.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Marketing Graham

JUNE 1, 2022

Not sure what all the fuss is about because ABM has been around for decades. ITSMA claimed to have coined the phrase Account Based Marketing (ABM) back in 2003, but people didn’t start searching (and therefore learning) about ABM until 2016. But in my experience ABM was being practised way back in the 1980s.

Account Based Marketing 52

Account Based Marketing Campaigns Planning CPO 52

Valasys

APRIL 5, 2019

This real-time handover to sales will help in the personalization of the lead follow up and will accelerate pipeline-to-revenue from in-person trade shows, events, and conferences. He said it has been built for the marketer in order to put them in the driving seat when it comes to owning the lead capture process at in-personal events.

CPO 49

CPO Enterprise Management B2B Top of Funnel 49