NetLine

DECEMBER 27, 2023

Data Management Platform: Siloed or inaccurate data can stand in the way of making worthwhile data-based decisions. That’s why having a data management platform (DMP) is a key component of any martech stack. DMPs play a vital role in maintaining data hygiene and consistency across your stack.It

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Strategic-IC

SEPTEMBER 7, 2021

is informed by the intelligence, i.e. the data that is collated at the beginning of any strategy (and the data that is collated as the campaign is ‘in-situ’). This is particularly true with Account-based Marketing. And how’s the Oscar Wilde quote relevant for B2B Marketers and, in particular, ABMers?

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 62

6sense

AUGUST 3, 2016

Gaining access to and connecting key systems of data that will help an organization to understand the entire customer lifecycle, not just what happens before a sale. Driving a culture of data hygiene and management that builds a strong foundation for data-driven marketing.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

SnapApp

OCTOBER 3, 2017

When transitioning from lead to account based, I've also set goals that link lead funnel metrics to account metrics like revenue / lead; leads in target account segments; engagement / account. . My favorite new metric is using ABM technology that groups all my web metrics in Google Analytics by account.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97