seo.co

FEBRUARY 10, 2022

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Depending on how you approach the problem, you can set up an AB test to compare two variations of a campaign independently.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Convert

AUGUST 24, 2022

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Wikipedia definitions to level the playing field. And it’s never activated in testing, right? But personas can be so much more than semi-fictional depictions of your ideal customer.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

Directive Agency

MAY 9, 2017

The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Time of day.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85