BuzzSumo

DECEMBER 17, 2020

Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. AB testing Facebook ads. Average Facebook ad spend for an SMB. Saving money on Facebook ads as an SMB. Which type of ad goal is the best value for an SMB. Creating an a lead gen ad for an SMB.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Kevin Indig

JUNE 26, 2023

In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Testing is part of the Scientific Method, an iterative way to learn and understand.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Magisto

OCTOBER 3, 2019

A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. AB testing is not limited to two variables. Content marketing can come in many ways – articles, videos, newsletters, e-books, webinars, podcasts, and more.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40