How to Create the Best Sales Kickoff (SKO)
Zoominfo
OCTOBER 22, 2019
.” Example Bryerton offers this example from our 2017 event in which “Selling to Marketers” was the focus. As marketing departments handle an increasing percentage of a company’s budget, one of our sales goals was to sell more to marketing buyers. For example, spinning up an SDR team, or executing ABS for the first time.
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