Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance
seo.co
FEBRUARY 10, 2022
The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Depending on how you approach the problem, you can set up an AB test to compare two variations of a campaign independently.
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