A/B testing Lead Gen Leads SMB 
BuzzSumo
DECEMBER 17, 2020
AB testing Facebook ads. Average Facebook ad spend for an SMB. Saving money on Facebook ads as an SMB. Which type of ad goal is the best value for an SMB. Creating an a lead gen ad for an SMB. Facebook Advertising. Content marketing. Of course, these two models are a little arbitrary!
Kevin Indig
JUNE 26, 2023
In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Testing is part of the Scientific Method, an iterative way to learn and understand.
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