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How to Respect Visitor Privacy When Experimenting. A Look into Convert Experiences, Optimizely, VWO & AB Tasty

Convert

CRO experts practicing experimentation and personalization techniques must be vigilant about maintaining visitor privacy. In fact, according to a CX Trends report , 75% of consumers find most forms of personalization at least somewhat ‘creepy’. Experimenting with Convert Experiences: Visitor Privacy Enhancing Features.

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)

Convert

So you’re looking to buy an A/B testing tool. The future trends and ideas that we’re seeing emerge in the CRO industry, what they mean, and which tools we think meet this demand (while also meeting your current testing needs). What Are A/B Testing Tools? How Can You Set Up an A/B Test? So let’s dive in….

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Here is how pros do conversion rate optimization

Kevin Indig

Google’s new Search Generative Experience (SGE) brings the biggest change ever to SEO, and backlinks remain critical. Google’s goal is to answer the user's question. So, the easier we make it for SEO traffic to convert, the more Google might send us. It’s a quintessential part of the success of SEO.

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Unprompted: Can agencies survive the AI apocalypse?

Unbounce

How you can increase the volume and variety of your creative output using AI How you can improve your prompts If managing your data privacy is even possible in this new AI age Listen to the episode to find out about how (human) marketing agencies can fare against marketing robots… or maybe team up and create an even more powerful force.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

SEO marketers and PPC advertisers can feed all that data into their marketing tool for effective predictive analytics, customer segmentation , trend identification, and sentiment analysis. Analyzing social media data can provide insights into public opinions, trends, and behavior patterns.

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Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

Practical Lead Scoring in Google Analytics and Data Studio , by Ruth Burr Reedy, director of strategy at UpBuild, will show you how to close the loop between lead volume and lead quality by programmatically getting lead-quality data into your regular analytics and reporting flow. Personalization in the Age of Privacy Crownpeak.