PureB2B

MAY 30, 2022

Benefit 3: Reduce Waste Around one-quarter of advertising budgets are spent running A/B tests, figuring out which audience converts the highest, and so on, leading to wasted resources. For example, on LinkedIn you can use company names as your targeting criteria. You'll waste thousands on testing without generating results.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

Around one-quarter of advertising budgets are spent running A/B tests, figuring out which audience converts the highest, and so on, leading to wasted resources. For example, on LinkedIn you can use company names as your targeting criteria. For example, on LinkedIn you can use company names as your targeting criteria.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. In which case you may want to incorporate those answers into the copy along the funnel.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

seo.co

FEBRUARY 10, 2022

Depending on how you approach the problem, you can set up an AB test to compare two variations of a campaign independently. There are four main potential sources of traffic here (you may also see paid advertising, or other peripheral routes), all of which tie back to your content in some way. Measure consistently.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98