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7 Emerging Technologies in SEO and Their Applications

Moz

TF*IDF stands for “Term Frequency times Inverse Document Frequency”. While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents. SEO A/B testing. How to implement SEO/AB testing.

SEO 66
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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Wikipedia definitions to level the playing field. And it’s never activated in testing, right? But personas can be so much more than semi-fictional depictions of your ideal customer.