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7 Emerging Technologies in SEO and Their Applications

Moz

In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. With NLP, Google can understand what a word in a sentence means by looking at its context. With NLP, Google can understand what a word in a sentence means by looking at its context.

SEO 66
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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Wikipedia definitions to level the playing field. And it’s never activated in testing, right? Similarly, you don’t use Google Analytics because it’s what all the cool marketers are using.

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Complete Guide to B2B Marketing

Directive Agency

Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. You should be able to document your ideal customer profile by: Industry.