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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Wikipedia definitions to level the playing field. And it’s never activated in testing, right? But personas can be so much more than semi-fictional depictions of your ideal customer.

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Complete Guide to B2B Marketing

Directive Agency

Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Did a mobile-friendly test. In order to generate demand, you often times must first understand the supply. Wikipedia (Non-VA). Create Multiple Ads for each ad group: What hypotheses about our user are we testing?