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Running Account-Based Marketing Campaigns: The Ultimate Guide

PureB2B

We’ll outline the key benefits that you can enjoy, the steps you need to take before starting your account-based marketing campaign, and show you tools that will help you run and manage your campaigns with ease. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing? Let’s jump into the guide.

article thumbnail

Running Account-Based Marketing Campaigns: The Ultimate Guide

PureB2B

We’ll outline the key benefits that you can enjoy, the steps you need to take before starting your account-based marketing campaign , and show you tools that will help you run and manage your campaigns with ease. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing? Let’s jump into the guide.

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B2B Category Creators Episode 2 Transcript

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We made a test of this for a 300, 500-person classes in Stanford and MIT. ” Segment style, all data driven AB test. And we’re like, “No, it shouldn’t have analytics and email built into it, because there’s an entire category read that is specifically targeted toward that.”