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The Best Training Resources to Get You Started With Marketo

SmartBug Media

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. However, with the right knowledge and tools, you can shorten the time it takes you and your team to learn the Marketo platform.

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Marketo’s March ‘22 Release, Let’s Chat

Martech

For example, you might upload your target account list and create a unique conversation with them versus all other visitors. It’s not often companies provide added value like this Marketo chat functionality without charging for the feature as an add-on or upsell. In our recent 2022 study of Marketo users, 49.2%

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Top 10 Tips for Better Email Templates

The Point

The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. But one other element plays a key role even before you write one word of copy: the design template. lead nurturing) or when you want to segment emails by product line or target audience.

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Walker Sands Takes Home 2022 AVA Digital Awards for Web and Digital Marketing Work

Walker Sands

That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022. The refreshed templates created a more engaging user experience with case studies and gated resources for lead capture. Read the full case study here.

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Is Social Media Important for B2B Demand Generation?

Directive Agency

Lack of Targeting. If you are expecting that you will have to hire a new account executive or add more phone lines because you launched a Facebook ad campaign you will be sorely disappointed. What does your target customer request or define their needs as when they contact you? Lack of Targeting. Industries. Retargeting.

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Marketo Engage. Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. Pros: The User Interface is simple, clean, and streamlined for the demand generation marketers.

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How to get executives to buy into an ABM program

Rollworks

When starting a new ABM program, B2B marketers tend to think they need a list of target accounts to build the program around. While it’s true that a target account list (TAL) is useful to have, it isn’t really necessary to start. The problem is that setting this up can take time.