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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important. Defining success.

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Complete Guide to B2B Marketing

Directive Agency

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. People Every Growth Driven B2B Marketing Team Needs. Person 1: VP of Marketing.

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B2B Category Creators Episode 2 Transcript

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We made a test of this for a 300, 500-person classes in Stanford and MIT. Marketing spends a lot of money to build a website. ” Segment style, all data driven AB test. Ilya Volodarsky: It’s cool, because Guillaume, he’s just such an amazing like multiplicative force in marketing technology.