Convert

SEPTEMBER 8, 2021

So you’re currently running A/B tests and looking to scale out your testing program. You have good traffic, you’re seeing great results and now you want to run far more tests and get that data asap. But how can you start testing faster? That’s where multivariate testing comes in. What Is Multivariate Testing?

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

B2B Digital Marketer

APRIL 8, 2021

So they had different types of students, um, whether I know community college students or Ivy league students, and then from there start to figure out what are the different demographics? We could actually run the test, do it in a way that’s not intrusive to customers. Ruben Ugarte (30:37): We can test our way to it.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy B2B Marketing 52

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. In CRO circles, the sample size to create accurate heatmaps is 2,000 to 3,000 pageviews per page, per device.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Find questions it can be an answer to in industry QA communities. Evangelize Brand. Optimize bids.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85