Zoominfo

AUGUST 28, 2020

Going over email metrics in the morning, analyzing what didn’t work mid-day, testing new templates and list cleaning in the afternoon — the life of an email marketer is a busy one. Analytics and Testing Ability. The modern email marketer should know how to analyze and test their different campaigns. Adaptability.

Email Marketing 237

Email Marketing A/B testing Planning Zoominfo 237

B2B Digital Marketer

APRIL 8, 2021

These decisions helped companies significantly boost performance, increase profitability, dramatically lower costs, and make their teams world-class. We could actually run the test, do it in a way that’s not intrusive to customers. Ruben Ugarte (30:37): We can test our way to it. We’ll test it along the way.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy B2B Marketing 52

B2B Digital Marketer

APRIL 1, 2021

You have to test it out first and find valuable data before you spend a huge amount of money. Instead, get a little idea, go out there and test that idea with some real customers, and get the data about how it’s received before you start spending the big bucks.” We test it, we get the data and then we improve upon it.

Planning 52

Planning Work Management Marketing Management Business 52

chiefmartech

FEBRUARY 9, 2016

This is a master class that you won’t want to miss. In this session you’ll learn: the six areas where these best-in-class marketers excel; how you can build and leverage your business acumen; and how to make your data, analytics, and metrics more relevant to the C-Suite. to achieve the best outcomes.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Did a mobile-friendly test. Run Weekly Performance Meetings and Manage Quotas. Evangelize Brand.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85