Martech

AUGUST 7, 2023

Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. They didn’t get those customers back, or the ROI on their programs didn’t measure up to expectations. The problem isn’t so much that reactivation programs don’t work.

Budget Programs 93

Budget Programs A/B testing Buying Cycle Email Marketing 93

Convert

OCTOBER 27, 2020

If you are like me and most CROs and CMOs, SaaS tools are like shiny diamonds that attract us with the promise of riches in the currency of increased conversions with the bonus of making our jobs easier. It is a monster of a tool, sophisticated, with a price tag to match. Optimizely is the granddaddy of A/B testing. out of 5 ?.

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

SendX

OCTOBER 8, 2020

And not so long ago, it became more than just an email marketing software. While this may help some companies looking for an all-in-one tool kit, it might get too overwhelming for creators, solo entrepreneurs, or small to midsize businesses. Integrations are a must for you: Mailchimp has over 258 integrations with multiple softwares.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Envy

APRIL 30, 2020

Strong B2B content has the power to boost lead generation, increase conversions, and even raise lifetime customer value, yet most B2B companies struggle to achieve success with the content they create. Realistic budgeting for distribution. New lead generation. Creating a B2B content strategy. Poor writing and/or execution.

Top of Funnel 133

Top of Funnel B2B Marketing Allocation Marketing Budget Creation 133

Convert

FEBRUARY 22, 2022

Does your testing program feel like it’s lacking structure or impact? Are you running tests with no plan of attack and unsure what to prioritize or where to work next? Perhaps you get lost trying to remember which tests you’ve tried before, what worked, and what failed? This can then lead to an aha!

A/B testing 64

A/B testing Budget Programs Paid Search Agency Work Management 64

Metadata

MARCH 18, 2021

We made a test of this for a 300, 500-person classes in Stanford and MIT. Why don’t we build our own analytics tool?” Ilya Volodarsky: We realized that people weren’t installing analytics tools because it was too difficult. Here I am building revenues in consumer software. Gil Allouche: How so?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Convince & Convert

JUNE 22, 2010

A B2B software company, or Skittles? You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction. You often are buying in part because of the service and personnel of the company in question. I was surprised(ish) about the B2B findings; but not so surprised.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132