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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

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AUGUST 24, 2022

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Wikipedia definitions to level the playing field. And it’s never activated in testing, right? Also, suggest tests based on findings. So I will give you yet another one.

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B2B Category Creators Episode 2 Transcript

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MARCH 18, 2021

Is a button under all the student’s desks that they could press if they’re confused or not. We made a test of this for a 300, 500-person classes in Stanford and MIT. We can press confused. ” Nicolas Vandenberghe: “Let’s press confuse even more. ” Segment style, all data driven AB test.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

B2B Category Creators Episode 2 Transcript

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