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Content Marketing KPIs for Your Content Strategy

ClearVoice

Here are some KPI tools you may find helpful: Google Analytics. Social media analytics tools. A/B testing tools. These tools allow you to test different versions of your content or website to see which version performs better. Google Optimize, AB Tasty, and Freshmarketer are common choices.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

With the help of marketing automation tools, emails can be optimized for mobile phones and tablets, and marketers can monitor, test, and react to how customers interact with their mobile apps. f) A/B Testing. They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation.

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30 Marketing Automation Tools to Make Your Life Easier

seo.co

Marketo was designed with lead nurturing in mind. You can use it to segment audiences and track your analytics across channels as well. Factors like subject lines, images, and core content can help you simplify your AB testing, or in this case, your ABCDE testing. Dialog Tech. SendinBlue.

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Running Account-Based Marketing Campaigns: The Ultimate Guide

PureB2B

Benefit 3: Reduce Waste Around one-quarter of advertising budgets are spent running A/B tests, figuring out which audience converts the highest, and so on, leading to wasted resources. With ABM, targeting becomes simple and less money is wasted on testing audiences or showing ads to unqualified prospects. Let’s take a look at them.

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Running Account-Based Marketing Campaigns: The Ultimate Guide

PureB2B

Around one-quarter of advertising budgets are spent running A/B tests, figuring out which audience converts the highest, and so on, leading to wasted resources. With ABM, targeting becomes simple and less money is wasted on testing audiences or showing ads to unqualified prospects. Metric 1: Engagement Analytics.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. SEO marketers and PPC advertisers can feed all that data into their marketing tool for effective predictive analytics, customer segmentation , trend identification, and sentiment analysis.

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What to expect when you’re expecting #MarTech next month

chiefmartech

and advanced analytics techniques to assess probability of martech adoption at each major stage of company growth. In this session you’ll learn: the six areas where these best-in-class marketers excel; how you can build and leverage your business acumen; and how to make your data, analytics, and metrics more relevant to the C-Suite.