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A vs B: Becoming The Ultimate Testing Champion Recording & Highlights

PathFactory

In case you missed it, PathFactory brought B2B marketing all-stars together for a scintillating live panel discussion on all things A/B testing. The action-packed hour explores best practices for marketing experimentation, answers audience questions, and dives into real-life testing examples. That makes testing even more important. .

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What to expect when you’re expecting #MarTech next month

chiefmartech

Micah Fisher-Kirshner , Senior SEO Manager at Zendesk will present The Expanding Nature of SEO — revealing the state-of-the-art of SEO practices, encompassing a multitude of optimizations for Apps, Google Answers, Accelerated Mobile Pages, and scores of emerging technologies. Siri anyone? to achieve the best outcomes.

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B2B Category Creators Episode 2 Transcript

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We made a test of this for a 300, 500-person classes in Stanford and MIT. We raised our seat around there and then we were really having trouble with analytics during the time, while we actually installing. So we thought to ourselves, “Mixed analyst confusing, blue analytics is confusing. It was just a complete disaster.