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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

When you’re first starting out, measurement and analysis can be intimidating, but data measurement and analysis are objective and complex. I’ve written this guide to help you better understand the importance of measurement and analysis—and how to do it effectively for your content marketing campaign. Why Analysis Is Important.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. One where research feeds experiments, experiments generate insights, and insights (about your customers, users, or buyers) lead to more robust hypotheses. Demography doesn’t define real people.

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Complete Guide to B2B Marketing

Directive Agency

Unfortunately, as you are doing your research there isn’t one simple resource that can supply you with new ideas and tactics to execute. Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Keyword research. Keyword Research. Keyword Research. Optimize bids.