Martech

AUGUST 7, 2023

Re-engagement and reactivation are not the same What you want the program to achieve will determine whether you merely want to wake up subscribers who haven’t acted on your emails in some time or to bring back customers who had purchased at least once but not again in periods tied to your purchasing cycles.

Budget Programs 96

Budget Programs A/B testing Buying Cycle Email Marketing 96

Valasys

JULY 1, 2021

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. With the help of marketing automation tools, emails can be optimized for mobile phones and tablets, and marketers can monitor, test, and react to how customers interact with their mobile apps.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Convert

FEBRUARY 13, 2023

Here’s a short discussion between Rishi Rawat and Lorenzo Carreri that sets the tone for what’s to come: This is also where the idea of A/B testing is a game-changer. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots. A/B testing is your safety net!

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

Kevin Indig

JUNE 26, 2023

In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Testing is part of the Scientific Method, an iterative way to learn and understand.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Single Grain

MAY 31, 2023

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

accelerate agency

FEBRUARY 16, 2023

SaaS, or Software as a Service, tools are products accessed through a cloud-based system that provide features to streamline single or multiple business functions. There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. SaaS tools are fully managed by your provider.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

SaaS, or Software as a Service, tools are products accessed through a cloud-based system that provide features to streamline single or multiple business functions. There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. SaaS tools are fully managed by your provider.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52