Customer Experience Matrix

MARCH 6, 2016

The real focus of the conference was introducing the latest version of Infusionsoft’s Small Business Success Method, an approach to helping small businesses plan their marketing programs. I still think Infusionsoft could be displaced by an aggressive, well-funded competitor, especially as marketing technologies and methods continue to change.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

chiefmartech

DECEMBER 2, 2020

The annual marketing technology landscape , produced since 2011, has been a source of heated debate. It’s a single slide with logos of the many different marketing technology products that we organized into categories. It was ridiculous to have thousands of vendors! I’m republishing it here as a 7-part series.

Work Management 131

Work Management Marketing Management Trends API 131

Leadspace

JUNE 21, 2017

In 1930, economist John Maynard Keynes famously predicted that by 2030, technological advances would allow for a 15-hour workweek. Indeed, B2B marketers in particular have good cause to be excited about AI right now. That would leave us free to pursue whatever leisure activities we wanted for the rest of our time.

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” We’re talking numbers, baby – and frankly, I think marketing content could use more of them.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

chiefmartech

NOVEMBER 30, 2020

In martech, many marketers have adopted marketing automation and customer journey orchestration products without even realizing that architecting such sophisticated customer experiences would have required a team of software engineers to implement not too many years ago. This will accelerate the speed by which things are produced.

Marketing Automation Services 123

Marketing Automation Services Work Management Trends Marketing Management 123

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108