Martech

MAY 2, 2022

It will allow anyone “to unlock advanced targeting, performance insights, and attribution for the many advertisers who don’t have existing [demand-side platform] relationships,” Krishan Bhatia, NBCU president said in a statement. million the year before, according to eMarketer. Growing audience. million viewers. Of Peacock’s 24.5

Paid Search Agency 101

Paid Search Agency Ads Advertising Agencies Marketing Automation Services 101

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio.

Advertising Agencies 113

Advertising Agencies Paid Content Cost Per Thousand Advertisements 113

Bannerflow

MAY 22, 2023

With more users turning to streaming services for their entertainment needs, there is a growing demand for original content that can be tailored specifically to these platforms. dollars by the end of 2026 in the US alone, for marketers looking to take advantage of this high performing marketing channel, you should! billion U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Metadata

FEBRUARY 6, 2023

You can have the best content, landing page , experimentation strategy, and target audience, but if the ad doesn’t demand a click, who cares? Just think about that,” says Jonathan Bland, co-founder of Omni Lab, in his DEMAND session How to Build the Highest Performing Ad Creative. This demands constantly adapting to change.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. In 2022, digital advertising accounted for nearly 72 percent of U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. In 2022, digital advertising accounted for nearly 72 percent of U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Marketing Insider Group

FEBRUARY 5, 2024

MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. Demand Sage) An average American listens to 8 podcasts every week. Demand Sage) Over 62% of American consumers listen to podcasts. Demand Sage) Image Source: Demand Sage 84% of podcast advertisements are dynamic.

Paid Content 212

Paid Content Stats Marketing Budget Webinar Metrics 212