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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Other B2B companies that use their welcome pages well include VMWare , Lenovo , UPS and Intel. Conversation Equation. million likes*.