Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
Paul Gillin
AUGUST 4, 2011
In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Other B2B companies that use their welcome pages well include VMWare , Lenovo , UPS and Intel.
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